LinkedIn's latest update enables advertisers to retarget audiences interacting with conversation ads, specifically those who have opened or clicked on a CTA.
Expert Perspective: This feature enhances data segmentation capabilities but requires regular usage as these audience segments expire after 30 days of inactivity. Also, I would like to point out that data accumulation starts only after the insight tag installation for website retargeting. (Ali Yildirim)
Source: post
Author: Ali Yildirim
