LinkedIn will expand its Thought Leader Ads enabling brands to sponsor content from any member - not just employees. (coming in March)
Why it matters? 🤔 Nearly 73% of decision-makers believe thought-leadership content is a more reliable gauge of a company's capabilities than traditional marketing materials. Your brand can now amplify the voices of customers, industry experts, and other influential advocates directly to your target audience.
This feature will roll out globally by the end of March.
Source: LinkedIn
