LinkedIn Ads now supports dynamic UTM parameters, enabling advertisers to automatically track the performance of their campaigns with detailed analytics in GA4. This update simplifies campaign tracking by dynamically inserting campaign and creative IDs into the URL, providing the precise source, medium, campaign ID, and creative ID data.
Recommended URL tracking template:
utm_source=linkedin&utm_medium=paid-social&utm_campaign={{CAMPAIGN_ID}}&utm_content={{CREATIVE_ID}}
Updated Article:
LinkedIn is set to launch dynamic UTMs, a new feature that automates the process of adding custom tracking elements to URLs. This improves accuracy and eliminates manual setup. The feature will be rolled out globally in English by the end of March 2024.
Search Engine Land has shared the information that is currently available.
[LinkedIn]
🥇 1st Contributors: Tyler Rabey / Gabriel Ehrlich
