Prem Gupta noticed a new SD targeting overview has been released, and the Interest and Lifestyle audiences list has been refreshed.
This update allows advertisers to target discount seekers, deal hunters, and subscription savers more precisely.
Additionally, this update expands business-level targeting, accommodating brands not selling on Amazon, thus broadening the scope for diverse advertising strategies.
This revamp aims to offer advertisers more nuanced targeting options, enhancing campaigns' relevance and efficiency across different consumer segments.
🥇 1st Contributor: Prem Gupta
[LinkedIn]
