TikTok's Marketing Partners Program introduces two new specialties in the Measurement Badge category: Cross-Channel and Lift. These partners, complementing TikTok's first-party attribution, offer deeper insights into the effectiveness of TikTok campaigns, going beyond last-click attribution models.
Cross-Channel Partners
These partners focus on multi-touch attribution and post-purchase surveys.
Lift Partners
Lift partners concentrate on brand lift, sales lift, store visit lift, and tune-in lift.
Source: TikTok
