To enhance its visibility and attract more customers, TikTok Shop has begun placing sponsored listings within Google Shopping results, explicitly targeting the beauty and skincare segments.

This initiative marks a significant step for TikTok Shop, which was officially launched in the U.S. last fall, as it seeks to diversify its promotional strategies beyond its platform.

The integration into Google Shopping, a significant search engine for shopping, indicates TikTok's ambition to tap into external traffic sources, enhancing its e-commerce platform's growth prospects.

Source: Modern Retail