Reddit introduces a new "free-form" ad format, blending multiple media types in a layout reminiscent of user-generated content for enhanced engagement.
“Free-form ads give advertisers the flexibility to build an ad of any length, using multiple media types, with a look and feel that’s native to the platform. This format encourages a mix of content, context and creativity from brands, while driving strong performance and brand awareness,” said Jim Squires, EVP of Business Marketing and Growth at Reddit.
Source: Reddit
