Starting in April, Google's Display & Video 360 becomes one of the first DSPs to integrate with Disney's DRAX, offering advertisers unparalleled access to Disney’s diverse media portfolio. This move, rooted in a decade-long partnership focused on privacy-first advertising solutions, opens Disney+ inventory to all Display & Video 360 users and incorporates Google audience segments across Disney platforms. The integration aims to maximize advertiser reach and ROI across platforms like Hulu, Disney+, and YouTube while ensuring precise audience targeting and streamlined campaign execution. Advertisers can now tap into Disney's premium inventory with greater efficiency and impact, heralding a new era in digital advertising.
Source: Google Marketing Platform
