Google has announced significant changes to its Search Ads 360 platform, necessitating users to transition to the New Search Ads 360 connector to continue leveraging data visualization in Looker Studio.
This change is driven by updates to the SA360 Reporting API, affecting data source creation and report generation. From April 30, 2024, the creation of new reports using the original Search Ads 360 connector will cease, with a complete shutdown of existing report data visibility and the SA360 Reporting API slated for June 30, 2024.
Users are advised to migrate to the new version of SA360 and update their Looker Studio data sources to maintain access to valuable search insights.
