Google Analytics 4 (GA4) has expanded its Looker Studio API and connector, introducing new dimensions to improve reporting and analysis.
The recent additions include:
- Primary Channel Group: Offers refined insights into channel performance.
- Manual Traffic Source: Allows for customized traffic source tracking.
- Campaign Manager 360: Integrates detailed campaign data.
- Google Display & Video 360: Enables advanced display and video advertising analytics.
- Google Search Ads 360: Provides comprehensive search advertising data.
- Audience Id: Offers deeper audience segmentation analysis.
To utilize the new dimensions available in the GA4 connector for Looker Studio, users need to refresh their data source by going to Data source > Update fields.
These enhancements give users added functionalities to gain deeper insights and make informed decisions.
🥇 1st Contributor: Brais Calvo Vázquez
[LinkedIn]
