Microsoft is proactively addressing the challenges of the evolving digital identity landscape by ensuring advertisers have access to future-proof tracking capabilities.
The Microsoft Click ID (MSCLKID) feature, which appends a unique click ID to landing page URLs, plays a crucial role in enabling advertisers to track conversions from their websites accurately.
MSCLKID is auto-tagged by default for new accounts to prevent gaps in conversion tracking that might arise from browser-imposed limitations on Microsoft cookies, such as third-party cookie blocking. For those who haven't enabled auto-tagging, Microsoft is taking steps to automatically activate MSCLKID for eligible advertisers to ensure comprehensive conversion tracking across all settings.
