Amazon's Persona Builder tool, now available in beta, offers an innovative approach to understanding and targeting audiences for advertisers.
Leveraging Amazon's first-party insights, the tool allows the creation of custom brand personas, integrating audience interests, shopping behaviors, and relevant life events. This significant development enables advertisers to tailor their campaigns more effectively, especially on platforms like Amazon DSP.
Source: [Amazon Ads] (Mansour Norouzi)
