Snapchat has announced new partnerships with Snowflake and AppsFlyer to integrate advanced Privacy Enhancing Technologies and improve ad targeting accuracy without compromising user privacy. These collaborations aim to offer more privacy-safe ad solutions and enhanced performance analytics, marking a significant step in mitigating signal loss in digital advertising.
Snapchat partners with Snowflake and AppsFlyer to enhance ad privacy and effectiveness
Apr 9, 2024
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1 min read
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