Google has updated GA4 and Google Ads to consolidate advertiser and publisher reports, streamlining how conversions are measured across Google Ads and Analytics.
This alignment introduces 'key events' for actions crucial to business success, differentiating them from 'conversions,' which now specifically refer to actions used to gauge ad campaign performance and inform bidding strategies.
This change aims to resolve previous discrepancies between platforms, offering consistent conversion metrics in both Google Ads and Analytics for the first time, and enhancing user experience optimization across websites and apps.
