TopicGoogle AdWords

The Art of High-Performing Banner Design

There are two broad categories of banner ad designs: 1. Banners designed for “branding” purposes 2. Banners designed to generate leads and sales Unless you sit in Coca Cola’s marketing department with an extra $100k spare to run a branding campaign, you better belong to the second...

The 10 Most Effective Banner Sizes

If you are spending any amount of marketing budget on display advertising, you’ll want to know which banner sizes are the most effective to generate impressions, clicks and ultimately sales. This article ranks the top 10 banner formats based on ad impression share from highest to lowest on...

The Fastest Way To Make Display Campaigns Profitable

targeting optimization

You setup a new AdWords display network. The campaign starts to generate traffic. You pull up the placement report and notice dozens of junk placements. Sounds familiar? The good news is that there’s a fix for that. It’s actually the easiest and fastest yet overlooked setting to improve...

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