Welcome to PPC News, your go-to resource for everything paid advertising.

Founded with the mission of simplifying the complex world of PPC, we’re here to keep you updated, nurture new talents, and spotlight industry leaders. We diligently curate and package essential updates each week, freeing you up to excel in your campaigns.

What sets us apart? We’re passionate about open collaboration and full transparency, providing a platform that’s neutral and trustworthy. Through partnerships and community-building, we aim to be more than just a news outlet. We’re a community committed to empowering each member to stay ahead and achieve their advertising goals effortlessly.

Our process is meticulous: we gather verified updates, delve into reputable articles for added perspectives, and spotlight contributors who bring unique or unannounced updates to light. It’s all designed to make PPC mastery as effortless as possible.

📅 Timeline

Feb, 28th 2022: 
First PPC News Release

Jun, 26th 2023: PPC.News Site Live
Sep, 11th, 2023: Goutham joins us


📰 PPC News Team

Founder: Yoann Ferrand
Co-author: Goutham Veerabathini


PPC News initially started in 2021 as a humble Slack channel created to address the needs of clients, agency owners, and PPC executives who were overwhelmed by the constant flux in the paid advertising industry.

Our Mission

Fast forward to today, and PPC News has become more than just a Slack channel. Our mission is to empower the PPC community with concise, reliable, and actionable insights. Every week, we sift through the myriad updates, new features, and trends to bring you essential information neatly packaged for quick consumption.

This platform is designed to:

  • Keep the PPC community informed and ahead of the curve
  • Nurture the next wave of PPC talents
  • Spotlight emerging leaders

Our Process

We adopt a rigorous three-step process for curating content:

  1. Gathering official updates across various platforms to compile a comprehensive list of verified news.
  2. Scouring reputable outlets like TechCrunch and Search Engine Land for fresh perspectives that go beyond mere reiterations.
  3. Spotlighting individual contributors who first bring unannounced changes to light.

Your Role

Your feedback has been invaluable, and it’s what keeps us investing the time to make PPC News an ever-improving platform. We also encourage open collaboration, extending an invitation to like-minded individuals for community-building and co-authorship opportunities.

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