Christopher Bell spotted that Google has recently expanded its Shopping and Performance Max (PMax) offerings by introducing Vehicle Listing Ads (VLA) in the UK. This was originally announced in December
This is a significant step as it opens up a new category with immense potential.
What's next?
- Currently, DE and FR are in beta-testing phases.
- NL, IT, and ES are set to follow in Q2.
This strategic expansion shows Google's commitment to broadening its ad capabilities into the automotive sector, providing a substantial opportunity for dealers and advertisers in the European market.
🥇 1st Contributor: Christopher Bell
[LinkedIn]
