Google recently updated the definition of "top ads" to include scenarios where these ads appear below organic search results. This update aims to provide a more dynamic ad placement based on user queries.
Top ads appear above organic results, but could also appear below organic results for certain queries.
However, this change has caused confusion and discussions among PPC professionals regarding its impact on ad visibility and metrics. It's important to note that this update only changes the definition of "top ads" and does not affect the calculation of performance metrics.
🥇 1st Contributor: Ginny Marvin
Image Credit : Arpan Banerjee
[LinkedIn]
