Google Tag Assistant introduces a "Region-based consent" column, displaying "Granted" for consent signals despite region-based settings indicating "Denied". This discrepancy raises questions about its functionality and accuracy, potentially indicating a UI bug or an upcoming change in default consent states for opt-in regions. [post] (Simo Ahava)
More key "Measurement" updates to explore on the PPC News Community:
- Google Analytics expands Event Parameter Limits for Mobile Apps (Feb 9)
- You can now link Sub-properties and Roll-up Properties to Search Ads 360 and Display & Video 360 (Feb 8)
- BigQuery introduces Cross-Cloud Joins in Public Preview (Feb 7)
- Clarity and Firebase Integration enhances User Experience Insights (Feb 5)
