Snapchat introduces Sponsored AR Filters, a new advertising feature that allows brands to create augmented reality (AR) experiences post-capture, significantly expanding their engagement opportunities beyond the Lens Carousel. This innovation is designed to integrate brands more seamlessly into Snapchatters' conversations and memorable moments.
With over 5 billion Snaps created daily, Sponsored AR Filters offer brands the chance to be part of these shareable moments, enhancing brand awareness and engagement through culturally relevant, easy-to-create AR experiences. This feature also includes calls to action, enabling advertisers to drive specific conversion actions.
[Snapchat]