Snap Inc. enhances its brand safety commitment by partnering with Integral Ad Science (IAS) to develop new solutions ensuring advertiser suitability. This collaboration aims to provide transparency on ad placements relative to safe content, aligning with the Global Alliance for Responsible Media framework.
A study with IAS confirmed 99% brand safety in Spotlight and Creator Stories on Snapchat. Additionally, Snap introduces campaign-level safety controls, allowing advertisers to align ads with premium content, including creator mid-roll ads, with further enhancements anticipated.