Amazon has rolled out a new coupon type specifically for third-party sellers, allowing them to offer discounts to customers who have previously purchased their products but have not reordered within a certain "expected time."
This feature targets a specific audience segment, potentially boosting repeat purchases. The exact definition of "expected time" remains unclear. It prompts sellers to speculate whether it aligns with Amazon's 12-month tracking period for repeat orders or varies based on the average reorder time per ASIN.
Sellers must set a timeframe (1-90 days), discount type ($ or %), and a budget for these reorder coupons, subject to Amazon's pricing rules.
[LinkedIn]
🥇 1st Contributor: Alexander Swade
