Amazon has recently introduced Negative Product and Brand targeting for Sponsored Display (SD) & ASIN targeting.
This is a significant update as it addresses a long-standing issue where ads were often matched with branded products, which diluted the potential for incremental sales from non-branded customers.
The biggest drawback to these type of SD campaigns is that the matched product was often branded and likely not providing incremental Sales Lift for Non-Branded Customers.
With this new feature, advertisers can now enhance their sales lift strategy by targeting non-branded customers more effectively.
🥇 1st Contributor: Keith Hamann, MBA
[LinkedIn]
