Meta is rolling out the "Opportunity Score," which rates the optimization of your ads on a scale of 0 to 100. This score can be found in Ads Manager and reflects the adoption of delivery recommendations.
However, it's important to note that a high score doesn't necessarily guarantee optimal performance. Each recommendation carries a different weight, which affects the score differently. The score updates in real time and is influenced by factors such as your ad objective and industry insights.
🥇 1st Contributor: Jon Loomer
