Google's merchant point program, which enables merchants to showcase redeemable points benefits on free listings, is now available to merchants in Japan.
This initiative allows businesses to highlight loyalty rewards across various Google properties, including Search, Wallet, and Maps, enhancing visibility and incentivizing customer purchases.
Program Features:
- Display of merchant logos and potential customer points earnings on Google surfaces.
- Integration option for third-party loyalty programs or payment providers, allowing their logos and details to be featured alongside products.
To Participate:
- Access the Merchant Center and navigate using the left-hand menu.
- Click the Growth tab, then select Manage Programs.
- Locate the “Loyalty programs” card and initiate the setup by clicking Get Started.
This expansion gives Japanese merchants a powerful tool to attract and retain customers by leveraging Google's extensive reach.
