Disney Bundle subscribers in the US can now access Hulu content directly on Disney+, which is an important update aimed at enhancing content discoverability and viewer engagement.
This integration represents the most significant technical advancement of Disney+ since its launch, as it seamlessly blends the Hulu and Disney+ libraries.
According to Earley, the titles like The Bear, Shōgun, and Only Murders in the Building performed really well during the beta with subscribers who typically watched more Disney+ content.
With increased discoverability and integration on the homepage, Earley expects these titles to perform even better.
[Disney]
