Meta is enhancing its audience control features within Ad Account Settings.
It now extends these controls to cover all campaign types, excluding Advantage+ app campaigns. This update introduces an account-wide application of location and minimum age limits to all ad sets, ensuring compliance with regional and age-related advertising restrictions.
Once set, these parameters cannot be overridden in individual ad sets, streamlining the ad setup process while maintaining adherence to specified limitations. While beneficial for businesses with specific service areas or age-restricted products, it's advised against unnecessarily restricting audiences to maintain advertising effectiveness.
[LinkedIn]
🥇 1st Contributor: Jon Loomer
